Search Engine such as Google, Yahoo, Bing have been upgrading their algorithm and making it easier for end user experience. Since their algorithms are build upon the work completed by automated tools. It has been always difficult for them to truly show the result of end user and its not possible to develop algorithm take feedback of each individual user that submit their finding and display true result.
Instead search engine has started algorithm that is based on user Experience, Some of Criteria they are measuring now are Website Speed, Mobile Optimization (Responsive Design), Site Structure, Content etc.
So, What does mean for company/ Business owner/ Marketers and Website owner, When it comes to SEO of their Website?